A personal exploration inspired by Hyundai’s presence in gaming and pop culture.

I wanted to experiment with pixel-style illustration and AI animation, creating a playful retro world where the car becomes part of a video game universe. The project started as a test of pixel-art creation and registration in AI tools, followed by an experiment in turning the static scene into a short animated piece.

Hyundai has repeatedly explored gaming and pop-culture collaborations, so I wanted to play with this territory in my own way — combining a contemporary car with the nostalgic visual language of classic video games.