For Kozel’s Valentine’s Day social campaign targeting the South Korean market, the creative challenge was to celebrate love without centering it around romance. Instead, the concept focused on the warmth and affection shared between friends and colleagues — a more inclusive take on the holiday.

As Creative Lead, I managed the project end to end — from early research and concept development, to moodboards, production briefs, and final delivery. I assembled and led the production team, handled casting, and oversaw every stage of the process: pre-production, shooting, editing, retouching, and post-production supervision.