As an Art Director I worked on the project from the very start (from the initial mood board for the client and production brief) until the delivery of final films and images.My responsibilities included initial research, developing and finalising ideas, sourcing a team for the shoot, casting, overseeing editing and retouching - briefing and supervising third parties: shoots, photoshoots, animation, supers animation, etc.

I participated in the 3-day shoot working in tandem with the director to align his conceptual and visual aesthetics with the project requirements.

During the TVC shoot, I also scouted for the best locations for the photo shooting, briefed the photographer, made a selection of the photos and controlled if we have all the car angles photos asked by client.

Post shoot I participated in the editing and colour grading, overseeing the 3D elements and creating there Supers animation. My supervisions was from start to finish, including the photo retouching.